How to Learn SEO

In our previous articles we have already explained how SEO works and we have presented some important SEO guidelines. In addition, we have suggested plenty of SEO tools, both free and paid, that can help with different tasks in the process of search engine optimization, regardless if those refer to keyword selection, on-site optimization or analyzing the website’s performance.

However, when it comes to learning SEO, there are certain ways how you can use the Internet to expand your knowledge on this topic. In this article, we will suggest how to approach to the process of learning SEO.

INTERNET RESOURCES

Internet is full of useful information. You can easily learn SEO by searching the topic in the search engine. Besides useful blog articles and infographics, you will also find various e-books and tutorials that provide useful insights on SEO. It is even possible to learn SEO using video tutorials and online presentations.

While you can find lots of information about SEO online, that does not mean they are all relevant and useful. This is why we have compiled a list of some of the best resources on SEO you can find. This list contains all the relevant blogs, guides, articles, videos and tools that will help you in learning everything there is to know on SEO.

ATTEND SEMINARS / WEBINARS

As SEO is not a subject you will study in high school, but it is rather newly emerging field, relevant knowledge can be obtained from seminars or webinars. These gatherings are a perfect way to learn SEO from professionals who will share their experience and their tips and tricks on how to become an SEO expert.

Besides learning a lot on these kinds of presentations, you can also meet relevant people from SEO world. Not only the lecturers, but your colleges who are learning about SEO the same way you do. This way, it is possible to exchange experience and knowledge, and to communicate with people who are dealing with the same tasks and with the same problems.

ATTEND A COURSE

There are lots of different SEO courses that help you learn SEO. They are different depending on the level of knowledge they require, depending on the subjects they cover and the knowledge you are expected to acquire after the course is over. There are also different prices for the SEO courses.

You can choose one of the local ITC schools and sign up for classes that can be held within a group, or you can attend private classes. However, you can always attend some of the online SEO course. The great advantage of online courses is that you can attend them regardless where you live. Some of courses are free, but you can find other courses that you have to pay.

Since there are a lot of learning platforms that specialize in hosting online courses, you will be able to sign up for interactive course where you will get lots of useful information about SEO and the best practices. Depending on the course, you might be able to interact with other students or directly with the creator of the course, which will allow you to find answers to all of the questions you might have about this topic.

FOLLOW CURRENT TRENDS

Since technology is constantly changing and improving, SEO is the topic that is susceptible to constant changes. Therefore, it is important to keep up with the current updates as they may have a great impact on your SEO strategy. This means that you actually never cease to learn SEO, but instead you have to be aware of the current trends and changes so that you avoid using outdated strategies.

The development of the Internet and social media has enabled people to easily connect to each other, regardless of where they live. This fact helps you follow the current trends quite comfortably from your own office or home. Use the Internet to follow important blogs, to follow relevant people on Twitter and Facebook. Join LinkedIn to connect with other professionals. Following the activity online will help you be acquainted with any change that might pop up.

ASK FOR HELP

Learn SEO by asking for help. Join the discussions on social networking sites and forums, and ask any questions you might have. Since SEO is developing constantly and you have to stay in touch with current trends, it is reasonable that there are aspects of SEO you will find difficult to understand or apply. Therefore, do not hesitate to ask for help from other SEO professionals.Start from the basics

Similar to any other subject you are starting to learn, SEO has to be learned from scratch. Start with the simple terminology and some basic guides and tutorials in order to understand the essence of SEO. Only after you are familiar with the basics, should you proceed with other aspects.

JOIN THE COMMUNITY

Another great way for learning about SEO is to join the communities. You might prefer social networks, so you would explore communities on Facebook, Twitter or LinkedIn, or you might prefer forums and community based websites, as this format of interaction is something you find more interesting and engaging. In either of these cases, you will find a lot of support from other people, who have been in the similar situation and who have enough knowledge to help you with the issues and questions you have.

All you have to do is to find the community where you feel comfortable and where you enjoy interacting with others. As the conversation goes along, you will be able to learn about SEO, not only by asking question directly, but from keeping up with the conversations and discussions posted by other people.

LEARN FROM GOOGLE

There is no doubt that Google gets the greatest percentage of traffic when it comes to other search engines. As a result, when people talk about search engine optimization, they usually want to talk about how to optimize a website for Google search engine. Having in mind this, you can learn a lot of information about this search engine, how the indexing of the website work, how the websites are ranked in the search results, etc.

Google provides plenty of resources for you to learn about its algorithm, recommendations and best practices that one should follow when optimizing websites. We will share some of the most important Google’s resources that will help you learn SEO:

Google’s Search Engine Optimization Starter Guide – This guide is the first resource you should use when you want to find out more about SEO, as it starts with the most basic terms and helps you with initial tasks in the process of search engine optimization.

Webmaster Tools Help Center provides support on various issues related to using Webmaster Tools, how Google search works as well as instructions on how to create search-friendly content.

Webmaster Central Blog is a great place if you want to keep up with the official news and updates related to Google and its indexation process. The articles are labeled with webmaster level, so if you are a beginner, you should focus on the resources for beginners first.

Google also provides a lot of useful videos for webmasters on its YouTube channel. The videos are in different formats, such as tutorials, Google Hangouts, Q&A, etc. They are even available in different languages.

The perfect way to approach to learning process is to start with the basics, and explore the simple guides at first. You should then go on to the blog articles and videos for beginners, and you even might consider attending a course or a webinar. At this point, you should also start exploring online communities. As you advance with learning about SEO, you will be ready to go on to more advanced topics, and to start interacting with other professional in SEO, about the current news and updates that might be affecting your work and practices used in the process of search engine optimization.

In the infographic “Everything You Ever Needed to Know about SEO and the SEO Industry” you can see some of the most important aspect of learning about SEO. It starts with defining what SEO is and the analysis of its forms. Scanning the percentages given and the important years will help you get the idea how SEO developed over the years. It is also important to differentiate between two aspects of search engine optimization: white and black hat. Then follows the list of the big names of SEO, which can give you an idea who to follow on social media. The final part of the infographic is interestingly designed with bunch of speech bubbles that contain the definitions of the most important SEO terms.