What are the important Google ranking factors for better local SEO results?
Hummingbird, the Google’s search algorithm is comprised of several parts that are used to determine the ranking positions in Google search results. If you invest time in understanding what Google looks for can help you improve your Page Rank. You may ask now — What is Pagerank? PageRank is a score that Google uses as a ranking signal.
After PageRank, let us talk about ranking signals. Things such as words on a page are a ranking signal. A word that is italicized or bold can be used as another ranking signal. There are over 200 ranking factors that Google’s Hummingbird factors into your PageRank.
Here we will discuss few popular signals that should not be ignored if you are looking forward to a good ranking on Google’s search engine ranking pages.
Page Title — The page title should be a keyword phrase that describes what your website is all about. Besides the URL, this is next most important on-page ranking factor that Google considers. The common mistakes that you should avoid is using the same title on multiple pages or using words that do not generally describe the products or services.
Heading Tags — Heading tags, also referred to as HI, H2, H3, etc should be used at the beginning of each section of your website. As Google will scan your Heading tags, there should be a keyword that describes what products or services you offer.
Image Tags — It has been observed that many webmasters make a common mistake on their website that is they do not tag their images with a keyword. If you are not tagging an image, how the search spider is supposed to determine what the image is.
Videos — Video content is quite effective and proven. It helps to keep a visitor on your page longer. Longer page visits are also a ranking factor. So you should think of using videos.
Responsive website –A responsive website is another important Google ranking factor. As the majority of searches is conducted on cell phones and tablets, you need to make sure your website can be accessed easily on smartphones, tablets, laptops and desktops.
Speed of your website — How fast your pages load can be another important factor. Generally, a user leaves a website if a page takes more than 3 minutes to load. You can have a good website speed if you are hosting on a quality server and using a caching plugin to improve your website speed and overall quality score.
To sum up this article, ranking factors work together. The more you have, the better you rank.