How to Do Reddit Marketing without Making Enemies
At a brief glance, Reddit may seem to be nothing more than a collection of random links, ranging from pictures of cute animals to breakthroughs in technology and science.
Comments become re-imagined across subreddits, where different criteria and norms are expected. Every Subreddit is a unique world that you don’t see until you spend some time inside it.
I’ve only scratched the surface of the ‘Reddit experience’ but this is, in my opinion, the number one reason why marketers fail on Reddit.
They need to at least embrace what redditting is about; the value, time, and effort Redditors invest into their preferred subreddits, the punny nature of many threads, and that self-deprecating humor goes a long way…
It’s not something that can really be taught in just a few minutes.
Just getting comfortable having discussions in different subreddits takes some getting used to.
The goal is to develop an accurate insight into what type of language, humor, writing style, media, and overall content performs well.
Watch us talk about our approach to marketing on Reddit without taking shortcuts.
Don’t lose hope, there still remain many avenues — we just need a fitting topic. For instance, an infographic visualizing the relationship between drug abuse and unemployment may have much more topical appeal in Reddit communities than a how-to article (even if it is very useful).
Types of content that could be discovered and perform well on Reddit:
- Data-Driven Infographics
- Unique Videos
- Timely Guides (e.g. “ChatGPT HowTo” these days, especially of those are based on first-hand experience)
- Breaking News
It is all about where and how you position your content on Reddit
Simply sharing links is not going to work. You need to know Subreddits that like specific types of content you promote, you need to read rules religiously, you need participate in those Subreddits on a regular basis (not just post links and leave!).
Reddit marketing is hard. You need to approach it very carefully and get to know your audience well before you try to promote anything there.
We spent years learning Reddit and how to make friends there.
One of the ideas I hope to convey is this: the more you naturally involve yourself in subreddits the better a grasp you’ll have for the type of content that performs well.
From many years we’ve spent redditting, we can tell you most active Redditors really do appreciate content that is valuable in nature.
Spam or self-promotion has no chance there because your accounts will be banned and your domain will be blacklisted. But if you take time to get to know your relevant subreddits, you will know what exactly they like and will be able to adjust your content strategy accordingly.
