How to do Keyword Research in 2020

SEO Valor
6 min readNov 13, 2019


How to do Keyword Research in SEO?

Keyword Research in 2020

Getting SEO is tricky in a way because you need to make sure you keep updated about everything that is going on.

Thus, you need to have plans for the next few years ahead. If you are thinking about what you should do when 2020 comes, then you need to already consider doing specific things.

For example, it includes making sure to improve the user experience across your site and this should include things like mobile optimization. You should also consider voice search, going into the relevant details, to conquer YouTube SEO, get a good build of your backlinks and a whole lot more.

It would be great to consider these things greatly so that you would not have too much worries in the long run of things as well.

How to do keyword research?

Keyword research is basically the process in which you find and analyze search terms that users would usually enter in search engines.

With the insight on it, you will be able to help yourself out on how to make the perfect strategy on how to work your SEO out and have better marketing in the long run.

Now, the big question might be: how do you do keyword research? Well, here are some of the things that you ought to know about it as well.

Why keyword research is important

If you go browse the internet, you will see and hear about how SEO has truly evolved over the years and what it has done with the way people use keywords.

Well, although it may seem useless and outdated, there are still tons of things that you can do with keyword research.

You see, it is important because it tells you the topics that people would be interested in looking up.

This means that by using the right keywords and incorporating them in your content, you are bound to get more visitors in your site as well and that is something that you want to be able to get, after all.

How to do keyword research for SEO in 2020

Now, when it comes to doing keyword research for a good SEO strategy in 2020, here are some steps that would be great for you to keep in mind.

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Make a list

One of the things that you can do is to make a list of the things that are important and relevant as well.

You might want to start off with generic topics and then think about how you can relate them with your business and then from there on, you can move on to more specific terms until you figure out how do write about it as well.

Or you can just opt to think about the things that you often see in the internet yourself, especially if you often write content for your site anyways.

Research related terms

After you have figured out the generic and specific keywords that you plan on using, the next thing to do would be to think about the related terms that you can use in order to broaden your article and make it into something more interesting.

You want to make sure that your article will be quite broad but also pretty specific about the thing you are talking about.

Basically, you want to make sure that you are going to get the readers as hooked as possible when it comes down to it as well.

Mix up your keywords

In case you do not know much about head terms as long as long tail keywords, you might want to get to know them more.

You just have to think about them like this: head terms are phrases and they are short and generic.

On the other hand, long tail keywords are those that are longer and usually contain more than three words.

It is important that you make sure you get a good mix of these terms because they are going to help you out to get a good shot of making your content rank higher in the long run.

Check competitors

Another thing that you need to do is to check on your competitors because it is important that you check it out.

But do note that just because one competitor has a specific keyword that is important to them does not automatically make it an important keyword to you as well.

You should just get it going in order to understand how things work out and so that you can evaluate your ranking of keywords for the better as well.

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Cut your keyword list down

Now that you have gotten pretty much the right list of the keywords you should mix, it is without a doubt, something that you are going to be a long type of list because you have tons of data at your disposal.

What you can do now is to cut your list down and there are a lot of different ways online to which you can actually do this, so you just really need to check them out when it comes down to it as well.

Free keyword research tools

There are actually a lot of different free keyword research tools that you should be able to use.

These are the things that you can easily check in order to figure out which one will be the best for you.

Here are some of them that you can see for yourself:

Google trends

One thing that you can try out would be google trends and this one is pretty nice because it helps you to visualize how the trends change over a period of time.

You will be able to see the popularity of a relative keyword for about a year.

This is something that you can check out if you want to see a pattern and how the life of a keyword went by so you know if it is going to be quite effective for you or not.

Google AdWords

This one is a tool that would combine the lists of all the keywords you input on it and then show you all of the possible type of permutations there is so that you can easily plan on how you are going to use them as well.

It is something that is simple and truly efficient as well though it may not give you that much data if that is what you are aiming for.

However, it does save you a lot of time so you might want to check that one out.

Google Correlation

This one is another good term and it helps you to be able to find out more about search patterns and keyword trends worldwide.

It is great because it helps you out to know about viral trending things, it is going to help you out in choosing the right keywords and all that when you think about it and that is something that would be great to look forward to as well.

Paid keyword research tools


This is definitely not your typical keyword tool and it offers a whole lot more to you such as seed keywords and a whole lot more.

It even helps you out to ran a search on the ranking of your competitor’s keywords just by entering their URL which is definitely something that makes things easier for you in the long run.

Ahrefs keyword explorer

This one is probably the most popular out there and it is definitely for a reason.

They mostly use clickstream data in order to show you how many clicks you are going to get from a search engine and they also carry over great and useful information that will help you out in terms of integration for a lot of your keywords so that you can generate great traffic when it comes down to it as well which is definitely something that you might want to focus on.


This is a software that is cloud-based and also one of the most popular one.

It is able o help you find keywords depending on the niche you have and it is amazing because you get detailed features as well which is something for you to check out on at the same time.

Use all these tools wisely for finding targeted keywords and you will be surprised on how well your blog is doing after proper keyword research and content writing.



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