Sepide GhateGender-bias in public bathroom designsIn her book called Invisible Women: Data bias in a world designed for men, Caroline Criado Perez, explains how the world around us is…3 min read·Aug 1, 2019----
Sepide GhateInterviewing TechniquesAn interview is a method for gathering information which is normally used in qualitative research as you get access to rich and quality…3 min read·Jul 26, 2019----
Sepide GhateBrainstorming, Good or Bad?In a book titled Applied Imagination, which influenced many companies to adopt brainstorming, Osborn (1957) argued that the average person…3 min read·Oct 26, 2017----
Sepide GhateUsability Testing Hack # 2: Mobile ObservationUsability testing is the systematic observation of end users attempting to complete a task or set of tasks with your product based on…2 min read·Sep 15, 2017----
Sepide GhateUsability Testing Hack #1: Notability by GingerlabsLet’s face it, note taking during usability testing is hard. You can get so wrapped up in being a notetaker that you have difficulty…2 min read·Aug 28, 2017----
Sepide GhateExperience vs Memory: What It Means to DesignersEvery designer’s ultimate goal is to create a product or service with the best user experience features . But when the users have a good…3 min read·Aug 25, 2017----
Sepide GhateTask Orientation Consideration In UX DesignImagine you open an application with clickable memes and advertising banners here and there. What makes YOU click on one of them but your…7 min read·Aug 18, 2017----
Sepide GhateDesign with the Human Visual Acuity in MindEvery designer has the intention of designing a product that succeeds in capturing attention. But not every product that hits the digital…5 min read·Aug 9, 2017----
Sepide GhateDesign with the Principle of Cognitive ClosureClosure or need for closure (NFC) are psychological terms that describe an individual’s desire for a firm answer to a question and an…4 min read·Jul 29, 2017----