The Metaverse, a concept originally coined by Neil Stevenson in his 1982 book ‘Snow Crash,’ is a boundless, decentralized, and immersive platform with endless opportunities for virtual economies, social experiences, and more.
“The Metaverse is not one thing, one style, or one place,” says Robert DeFranco, CEO of Sequin AR. “It is going to be built space by space.”
As many gamers currently use virtual and augmented reality for gaming, the entire sphere of the Metaverse features much more. The Metaverse offers a plethora of experiences for a multitude of people, making their everyday lives more functional, alluring, and riveting.
For the Student
The Metaverse can take those in school to new heights through digital field trips all over the world, immersive storytelling, and digitally applying concepts.
Imagine being able to enter the mystical world your teacher reads about, or partake in a time in history to experience those exact conditions and events. With the Metaverse and new developing technology, you can do that plus so much more.
For the medical student, budding archaeologists, architects, and even musicians customize your world to fit your learning style and needs.
Gain knowledge without distractions; play with realistic-ness for more accuracy and detail-based learning or opt to use a cartoon style for memorization and studying, tricking the brain into thinking you’re having fun… because you are!
For the Everyday Worker
With the rise of COVID-19 in 2020, remote learning and working became the new normal, and the start of the unlimited world of the Metaverse made for an unprecedented opportunity for companies, like the tech industry, to reach a vast array of new clients and employees.
However, as the pandemic progressed, a handful of new problems arrived, like Zoom fatigue, boredom, and social isolation. To combat these novel issues, Metaverse developers created immersive virtual workspaces.
In the Metaverse, you can “bump” into co-workers, socialize in various rooms, host captivating meetings, and even virtually order take-out and have it physically delivered to your door. Metaverse technology also promotes increased productivity with live status tracking for managers and for your own self-accountability.
The future of this technology supports corporation interconnectivity, merging, and community, with speculations of multiple corporations eventually all being under one big virtual meta-roof.
For the Fun-Lover
Music fanatics, art enthusiasts, and even the typical gamer can be introduced to the latest and most compelling experiences in their respective hobbies.
For those who love music, you can attend high-scale concerts from musical icons in both past and present, buy their digital merch to keep forever, and have virtual meet and greets with your favorite star’s real avatar.
The same goes for those who love other forms of art; buy NFTs to support your most-beloved artist, attend digital museums, or even create your own interactive and immersive artist portfolio.
For the courageous gamer, the Metaverse has opened new opportunities for attaining funds while enjoying yourself in the process. The ultramodern system of Play-2-Earn incorporates the typical gamer’s love for playing with people’s natural desire for making money.
As well as earning NFTs and other cryptocurrencies, you can play custom-created games designed by you or your friends that are interoperable through the gaming system of choice.
For the Free Spirit
For the wanderers, explorers, and higher-thinkers, escape the real world or travel around the globe with the latest Metaverse technology.
Don’t bind yourself to tangible or real-life locations; submerge yourself underwater to enter the city of Atlantis, fly to outer space and touch the moon, or even take off to the fantasy land of the Wizarding World of Harry Potter, all from the comfort of your own home.
Become your highest self, or just be a tiger; dye your hair, then shave it off; age up, or age down; When you use the full potential of your avatar, you can be whoever you want.
With avatars or meta-humans, you can create realistic versions of your ideal self or the version of yourself you’ve always aspired to be but could never achieve due to natural physical constraints.
For the Marketer
The Metaverse has already taken marketing tactics to the next level with the rise of NFT selling and minting and entire retail and media virtual events and worlds catered specifically to specific audiences by businesses and corporations.
According to JP Morgan, in-ad game spending is set to reach $18.41 billion by 2027, and the global Metaverse market is projected to grow from $100.27 billion in 2022 to $1,527.55 billion by 2029, according to Fortune Business Insights.
In the even nearer future, eMarketer predicts about 110 million Americans will use AR every month by just next year in 2023, leaving the Metaverse a very potentially profitable space for advertisers and marketers.
For Everyone!
With Gartner predicting at least 25% of people will spend at least one hour per day in the Metaverse by 2026, it’s clear that the future of socialization, corporations, gaming, and more are all pointing to the virtual world.
With the explosion of Metaverse creators like Decentraland, The Sandbox, and Sequin, there’s already a universe of destinations to explore. Jump into any one of these Worlds today for a plethora of experiences, productivity tools, and more. The possibilities are endless.
And as Rob DeFranco once said, “Who is the metaverse for? EVERYONE!!”
