Pachikov had been obsessed with the human brain, and particularly with developing software that would ensure that children go through the essential stages of brain development faster. This, he believes, would make them potentially smarter as they grew. From those questions about the brain came yet another idea: what if you could make a copy of your brain? What if he could develop a system to have your brain backed up? “The idea was that if you die, you could be resurrected, maybe in a few hundred years. It was easy to come to that idea because we can already replicate genes, but when we die, we lose our memory.” He knew that such an idea would be a tough sell. “When you start a new company, you build a shining goal, and after that, you can scale it back to something more realistic. I always use the same approach. To create an impossible vision.”
But our cheap food come with an additional prize. The system is driven by scale, chemicals and fuel. It puts massive pressure on our dwindling supplies of fresh water and requires loads of resources for production, transport and cooling. Disturbingly one third of the food we produce also goes to waste due to spoilage and overproduction.