How to choose SEO agency

Sereina Fairy

One of the questions that many marketing directors ask is how to choose SEO agency. It is not a simple task, mainly because of the number of actors that exist in the market and because it is difficult to quantify the results of this discipline. That is, while there are services that can be more easily observed when comparing agencies, such as web design and development, social media or actions that involve creativity, others, such as SEO, are quite intangible, which means a plus of difficulty when comparing between different agencies.

There is no absolute truth that tells us how to choose SEO agency, but there are a number of recommendations that must be taken into account in the marketing departments of companies that wish to hire a digital marketing agency (to take care of their positioning strategy in search engines). We list them below.

Strategic vision

Make sure that it is a digital agency that knows your market and is capable of providing a strategic point of view on it, as well as your product. You have to understand how you can leverage on SEO agencies to stay head of Google’s Gameplan. The experience demonstrated in your market is a plus that you must evaluate, since, although this experience has not been developed on the SEO service, the general knowledge acquired can be easily extrapolated. However, you may not have experience and have studied the market, so the presentation is your opportunity to know if the agency has understood your product and its specific needs in the market. Its capacity for strategic vision is the first point that must be considered when considering how to choose SEO agency.

Sector knowledge

It is important that the marketing agency you choose has knowledge of the sector to which your brand belongs and that its solvency has been demonstrated from various success stories in SEO positioning. The knowledge of the sector must not necessarily have been acquired through search engine optimization, since it is a global vision that can be acquired through the performance of digital marketing work in other fields.

SEO Experience

The experience is a degree. Before deciding on a marketing agency that offers SEO services you must ensure the degree of experience of the same, which has to do with the real trajectory reflected in their credentials, success stories and current clients, whose weight as companies and degree of permanence in the agency will be sufficient argument to understand the true entity of the agency studied. Success stories are also a good indicator of the agency’s solvency. It is convenient to study them carefully to know the results achieved with previous brands, whether or not they are from our same sector.


Search engine optimization tasks are related to other disciplines, so understanding how to choose SEO agency is also to study if the digital marketing agency offers technical consulting and web analytics services, as well as Creation and writing of content or Public Relations for some appropriate on-site SEO and off-site SEO strategies. To better understand how to choose SEO agency it is a plus to know that they have an internal development team, as well as a design team.

Now you have some guidelines that will help you know how to choose SEO agency. Thanks for reading!

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