Serene Touma

Things I Know For Sure: Marketing and Communications

Inspired by Oprah, the first of a series of…

The customer is always first

When Amazon bought Souq

You can’t step into an elevator anywhere in Dubai, or the Middle East, anymore without overhearing someone’s thoughts on Amazon buying Souq.com. Some speculate that Emaar Malls got there too late, some posit that…

Dear Sheryl, we need to talk…

Don’t worry. We’re not breaking up (I hope!) but I wanted to check in with you. I guess maybe it’s time to go on a break but I don’t know… I want to believe we’re still right for each other!