The Retention metric answers a simple questions — how many of your customers are you retaining and why are you losing the others?

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The easiest way of increasing customer retention is staying in touch. Email automation is a great method for…

It’s funny, but every day I hear about the death of email marketing. News resources and some of my colleagues have been talking about this for 5 years already.

But email marketing industry not only does not die, but also grows by 19.60% annually. And according to the…

Odessa is the third most populous city of Ukraine and a major tourism center, seaport and transportation hub located on the northwestern shore of the Black Sea.

Odessa was one of the largest Jewish centers in the world, and its communal life was famous for…

If you sending millions of emails a day, you have to know do your emails reach the recipients and do not settle in the spam folder. Because if your letters are in spam, then all your marketing efforts are zero.

Мне всегда интересно знать кто мои подписчики, почему они подписались, что им интересно, как они живут, как и когда они читают почту, как делают покупки, что для них дорого, а что нет.