Mr. Pomerantsev has mentioned, that for the first time Russian democrats have used services of “political technologists” during presidential elections in 1996. These guys had promoted unpopular Boris Yeltsin, who was expected to loose to communists. But Mr. Pomerantsev have not said who they were, I guess because this fact doesn’t fit well in his “Nothing is true” concept.
George Gorton, Richard Dresner and Joe Shumate. These guys have established an HQ on 11-th floor of Presidential Hotel in Moscow and led Boris Yeltsin’s campaign.
The consultants -- George Gorton and Joseph Shumate, two former aides to Gov. Pete Wilson of California, and Richard…www.nytimes.com
They also borrowed many things from Bill Clinton’s election campaign, like this one: