To understand what really happened, let’s examine what didn’t. Competition. From the new startup du jour. They are marginal contributors at best to Twitter’s sudden decline for the simple reason that people do not use them enough to attribute said decline solely to them — and the larger reason that they are not substitutes for, but complements to, micro-messages.
Earlier this year, I traveled alone across Europe. In some cities I knew a friend from college, in others perhaps a friend of a friend, but for all intents and purposes I wandered around by myself with no plan for about a month. Even for someone a close friend recently referred to as “the most extroverted person I know,” it was one of the best months of my life.