Oh, I see. I am actually doing something quite similar, that is why your comment caught my attention.
I’m currently building custom software solutions that solve one particular niche problem for different clients.
This allows us to provide the benefits of the future product without actually having one yet (right now everything we can do manually, we do manually).
The goal is, of course, to create a product that would eliminate the need for manual work that we currently need to provide the benefit.
Thanks for sharing, Jakub, good to know that we are not alone in this approach!