Why users quit apps and never come back

I enjoyed reading your thoughts on ads. Up until now, my app hasn’t had any. But in my next release, they’ll be there. My fear has been that users will hate them, and growth will slow.

It makes sense, however, that if we follow a certain set of “best practices”, users will tolerate them — and that growth my will continue. Personally, I tolerate ads in some of my favorite apps, such as Yelp and Pandora.

Fingers crossed…

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