PinnedMeet Sergio AlvarezSergio Alvarez, CEO and Founder of Ai Media Group, is a recognized pioneer in performance marketing and digital attribution. With a strong…Sep 3, 2024Sep 3, 2024
Have Personalization, Will Travel: How Consumer Habits Are Changing the Travel IndustryPrior to COVID, the travel and tourism industry was responsible for 320 million jobs globally and 10% of global GDP. During the first half…Feb 4Feb 4
Student-as-Customer: How Higher Ed Is Leveraging Big DataDespite the fact that education is still widely seen as the pathway toward future success, higher ed has been in trouble for years.Dec 5, 2024Dec 5, 2024
How Much Money Are You Losing to Counterfeit Goods?Try these strategies and technologies for taming the so-called “Wild West” of e-commerce.Nov 25, 2024Nov 25, 2024
Best Practices For Retargeting Your Advertising CampaignsSergio Alvarez is a performance marketing expert, digital attribution leader, and CEO and founder of Ai Media Group.Nov 12, 2024Nov 12, 2024
Establishing Trust Through Technology in Home Services MarketingMarketing a business is often about paying attention to cut-and-dry metrics, like impressions and click-through rate (CTR). Yet, one of the…Oct 17, 2024Oct 17, 2024
The B2B Buyer’s Journey Isn’t Linear: Here’s How It’s Changed And How Business Leaders Can AdaptToday’s B2B buyer’s journey is more customer-initiated and directed than ever. It’s a dynamic process, not a static one, and it’s…Oct 10, 2024Oct 10, 2024
Small Screens, Big Impact: Maximize Your ROI With Video MarketingA common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than…Sep 17, 2024Sep 17, 2024
To Recession-Proof Luxury Fashion Brands, Combine Data With the Human TouchLuxury brands have long been considered insulated from the ebb and flow of the economy. Thanks to their affluent customer base and strong…Sep 5, 2024Sep 5, 2024
