By Sérgio Brodsky

Futurists and brand strategists have more in common than one might think. Whilst the former focuses on projecting unimaginable scenarios across the most varied contexts, the latter focuses on communicating a business promise that is expected to be kept. Despite having different lines of work, both, projections…

Modern brands-much like late 70s metal act Quiet Riot-really want to be , and the quickest way to do that is through culture. Aligning with a thing people do, love, or feel is a way of elevating a product or service above a simple supermarket item and giving it value…

Sergio Brodsky

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