Sergio BrodskyWhy humanising AI is a wasteAre brands that try to humanise tech missing the point of its appeal? Here’s Sérgio Brodsky on AI and branding.May 7, 2020May 7, 2020
Sergio BrodskySell your services, not your soul — some things don’t need a brandLet’s leave branding to the brands — Sérgio Brodsky grapples with ‘personal branding’, YouTube celebrities, transacting personas and the…May 7, 2020May 7, 2020
Sergio BrodskyAs the CMO title morphs, agency strategists riseData is the fuel in the tank, says Sérgio Brodsky, but is it strategists who have their hands on the wheel?Apr 30, 2020Apr 30, 2020
Sergio BrodskyMore foresight, less prophecy: what it takes for brands to make the post-COVID reality great again…In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict.Apr 30, 2020Apr 30, 2020
Sergio BrodskyMr Ritson, let’s talk about marketing turkeys | Mi3The Turkey problem is an allegory created by Nassim Nicholas Taleb to explain that data-patterns from the past are no assurance of what…Apr 30, 2020Apr 30, 2020
Sergio BrodskyStop shaming and start empowering: advertisers must rethink their plastic waste messageDiscussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has…Oct 24, 2019Oct 24, 2019
Sergio BrodskyUrban Brand-Utility: A projected future for brand communications as a regenerative force in the…By Sérgio BrodskyJul 11, 2019Jul 11, 2019
Sergio BrodskyHow advertising can repurpose itself to serve cities in more sustainable waysNoisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media…Jun 17, 2019Jun 17, 2019
Sergio BrodskyWhen Brands Barabarise CultureModern brands-much like late 70s metal act Quiet Riot-really want to be , and the quickest way to do that is through culture. Aligning…Mar 5, 2015Mar 5, 2015