Sergio Guimaraes – Medium

Sergio Guimaraes

Sergio Guimaraes

PR ethics — how the Kellyannes and Seans make me worry about my reputation

The PR industry, busy with solving their clients’ reputation, has not always prioritized its own. Admittedly, that is not an easy task…

Feb 16, 2017

PR ethics — how the Kellyannes and Seans make me worry about my reputation

Feb 16, 2017

Sergio Guimaraes

EMPLOYEE ENGAGEMENT: ‘INFORMING’ OR ‘COMMUNICATING’?

For many of us, a job is no longer what allows us to earn a living. Take millennials, for example, who are often outed as the generation…

Jan 19, 2017

EMPLOYEE ENGAGEMENT: ‘INFORMING’ OR ‘COMMUNICATING’?

Jan 19, 2017

Sergio Guimaraes

BRAND PERSONIFICATION: LESSONS FROM LOUIS XIV

The statement “L’État c’est moi” (I am the State) has been attributed to Louis XIV of France, illustrating how the monarch is the absolute…

Jan 18, 2017

Jan 18, 2017

Sergio Guimaraes

Who gets to be the spokesperson?

Provided that the organisation you work in is not very rigid in its hierarchy, the choice of the right spokesperson for each project is…

Jan 5, 2017

Who gets to be the spokesperson?

Jan 5, 2017

Sergio Guimaraes

Content marketing: four reasons why explainers are popular

‘Explainers’ are becoming increasingly popular — and you don’t need to be in the outlook for new trends to have noticed it.

Dec 29, 2016

Content marketing: four reasons why explainers are popular

Dec 29, 2016

Sergio Guimaraes

Must the PR manager be the Grinch?

Do you keep coming up with “what if” scenarios when writing Q&A’s on a campaign? Or do you work with a PR manager who does endless…

Dec 22, 2016

Must the PR manager be the Grinch?

Dec 22, 2016

Sergio Guimaraes

How jargon and euphemisms hurt your brand

“So terrified was he [my eldest brother] of being caught, by chance, in a false statement, that as a small boy he acquired the habit of…

Dec 8, 2016

Dec 8, 2016

Sergio Guimaraes
in
Thrive Global

Swedish work life has trust and flexibility — and that’s a problem sometimes

During my work life, I’ve had three professions which always make the top ten of most stressful careers in Forbes’ annual ranking.

Nov 30, 2016

Nov 30, 2016

Sergio Guimaraes

Sergio Guimaraes

Founder and director of Speaking of (speakingofPR.com). Strategic communications, PR, journalism. Multilingual world citizen based in Sweden.

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