Sergio GuimaraesPR ethics — how the Kellyannes and Seans make me worry about my reputationThe PR industry, busy with solving their clients’ reputation, has not always prioritized its own. Admittedly, that is not an easy task…Feb 16, 2017Feb 16, 2017
Sergio GuimaraesEMPLOYEE ENGAGEMENT: ‘INFORMING’ OR ‘COMMUNICATING’?For many of us, a job is no longer what allows us to earn a living. Take millennials, for example, who are often outed as the generation…Jan 19, 2017Jan 19, 2017
Sergio GuimaraesBRAND PERSONIFICATION: LESSONS FROM LOUIS XIVThe statement “L’État c’est moi” (I am the State) has been attributed to Louis XIV of France, illustrating how the monarch is the absolute…Jan 18, 2017Jan 18, 2017
Sergio GuimaraesWho gets to be the spokesperson?Provided that the organisation you work in is not very rigid in its hierarchy, the choice of the right spokesperson for each project is…Jan 5, 2017Jan 5, 2017
Sergio GuimaraesContent marketing: four reasons why explainers are popular‘Explainers’ are becoming increasingly popular — and you don’t need to be in the outlook for new trends to have noticed it.Dec 29, 2016Dec 29, 2016
Sergio GuimaraesMust the PR manager be the Grinch?Do you keep coming up with “what if” scenarios when writing Q&A’s on a campaign? Or do you work with a PR manager who does endless…Dec 22, 2016Dec 22, 2016
Sergio GuimaraesHow jargon and euphemisms hurt your brand“So terrified was he [my eldest brother] of being caught, by chance, in a false statement, that as a small boy he acquired the habit of…Dec 8, 2016Dec 8, 2016
Sergio GuimaraesinThrive GlobalSwedish work life has trust and flexibility — and that’s a problem sometimesDuring my work life, I’ve had three professions which always make the top ten of most stressful careers in Forbes’ annual ranking.Nov 30, 2016Nov 30, 2016