Good to see someone approaching this. Thanks, Alan. There are indeed a lot of confusion around these, in my confused opinion. I tend to see JTBD more of a progress, as you defend. Maybe the difficult part is that there are valuable learnings in the jobs as tasks approach. But I understand that that's not the discussion here, but rather the different…
Indi Young I loved your essay. Thanks for the thoughts.
I’d like to know how you relate (if you do) the Jobs To Be Done theory with the “behavioral audience segment” that you mentioned.
My first thought is that there is a lot of correlation (or maybe intersection) but I find both equally important…
Great thoughts and writing.
Most of Millennials I know don’t fit in his description. And several non-millennial do. As in all attempts to generalize in such spectrum.
Good to have several data to counter argue people that just want to follow easy answers.
Hi Ev Williams, I think it is a bold move and I appreciate the courage. Not to be driven by the short-term gains of incrementally improving an established status quo model.
I wonder how much of the decision has to do with the users' perspective? I understand it is an inside out decision based on the original purpose, which…