…e successful. Designers generally think and operate in the mindset of the user.
Can we increase the click-through rate on this button? => How can we make sure users know about this sweet new feature and that it’s easy to use?
We need to not tank metrics with this change => We need to make sure this change doesn’t make it ha…
…rriers that make it hard for users to sign up for your service. But see, the language here matters. Make it easier for users to sign up vs. Optimize the conversion rate on the sign-up flow. One approach speaks to the value for the end user. The other approach focuses on what the company n…
…sibly get at attaining the tipping point of financial stability. In the abstract, economic sense, a 30% chance of making $3M is as good as a 3% chance of making $30M is as good as a 0.3% chance at making $300M. But in the concrete sense, you generally have to make your pick: Which coupon is the one for you?
I’m going to pull out another trite saying here: It feels like honest work. Simple, honest work. I make a good product, you pay me good money for it. We don’t even need big words like monetization strategy to describe that transaction because it is so plain and simple even my three year-old son can understand it.