I find it amazing — and self defeating — that we don’t re-think our approach to start-ups.
Gavin Heaton
72

And on this topic, if we are going to be parochial in this way, then we should also be parochial in terms of choice and support. Need social media monitoring? Choose a local. Need marketing automation? Choose a local. Need CRM? Choose a local.

Imagine the product improvement cycles that would come from local customers providing real time validation feedback and input. We may only have 25 million in population, but we have over 2 million businesses trading in Australia (97% of which are small businesses). If they all spend $2500/yr on tech (that’s the Sensis small biz report number), that’s $5 billion being spent. With someone. It might as well be with your startup.