Mobile Connect: biggest opportunity lies beyond digital ID or API collaboration.

Mobile Connect (MC) allows users to signup on digital platforms without the use of anything other than a pin and possession of the cell phone/SIM.

With username and password out of the way, the potential exists to bring millions of new users on digital platforms. This mass digital inclusion can mean more data customers for operators but we believe mobile connect done well can also put telcos ahead of the digital bigwigs by being first to new users with their digital services.

Everybody thinks digital identity is telecom’s native game. it’s kind of not. But consider that google and Facebook rely heavily on unverified access and dependent on emails (fast changing but still true). This makes digital identity from telcos valuable assets for verifying visitors for access to websites and apps.

Mobile connect promises to also provide a rich stream of attributes shared with partner service providers allowing collaboration between operators and service providers. So here is how we think Mobile connect will help build out future telecom networks.

• Local service providers much prefer local telcos brands to together reach their customers. This gives them authenticity. Mobile connect onboarding increases reach and validates this authenticity.
• Operators therefore need to provide an easy mechanism for their customers to interact with their local service partner brands. Consider that interactions at both operator’s digital channels as well as partner apps are tracked together to feed into meaningful conversations during relevant campaigns. This improves context and relevance and eliminates clutter.
• Telecom operators and service providers must find a way to share data around customer journeys through the MC interconnection. So upon visiting an app using mobile connect informs my operator and when i engage next time with the operator, some weightage of this interaction is built into our conversation.

Servup, a startup looking to help telecom operators transform as digital service providers. We provide a seamless analytics bridge to customer interactions as they take place in the context of both operators and service providers. We help service providers maximize their relationship with operators and vice versa. Talk to us about the future of omni channel communication using mobile connect on the servup platform.