Set.io StartBox

Business platform for Bootstrappers


You need more intensity, intelligence, and integrity in your business, and Setio wants to help. You are the rocket fuel and we want to help you build a software shuttle of different parts to give you a structure to launch. Move fast and break code, not your infrastructure.

Setio StartBox is a Operations Platform as a Service (oPaaS). We pull your favorite online software — Google Apps, desk.com, sqaure space, shopify, and more— into a tightly integrated package to help your company run as an effective business. If you are a start-up or small business, this is the professional bootstrapped system for you:

  • Startup: Admit it, you don’t know how to put a business system together. Oh, you do? Do you really want to build an enterprise system and be the go-to IT Admin for it? You can bootstrap your solution but it’s often messy and a time killer for employees, especially as you grow your operation. Let us help you build your vision.
  • Small Business: You don’t have the budget for an ecosystem of integrated systems, and you don’t want to hire or be the enterprise IT admin. We give you a system that is more robust than Salesforce.com and more on-the-cloud than Oracle. Because you’re buying an oPaaS system, we are also your IT Support.

[1] For those still using 1980s terms, StartBox is a cloud-based enterprise system (ES) that weaves together the best apps online in to a packaged enterprise application software (PEAS) system.


Part of 3B Brooklyn group

We have paired up with Cotel San Francisco to pilot the Setio StartBox solution. We will build all of their customer-facing technology as well as their operations technology so that their entire operations are completely integrated. It includes:

  • Website: Social network
  • CRM: desk.com
  • Communication: Google Apps
  • Marketing: Mailchimp
  • Project management: Basecamp, trello
  • glue: Zapier
  • Github
  • Accounting: Xero
  • Payments: Stripe

Outsource everything besides your core competencies. Since technology is no longer a competitive advantage, what’s yours? It’s probably the people. So why did Cortel want a technology when it cares most about the people living on their properties, their personalities, and their hospitality? Because “Setio gave us the tools to focus more on our guests and less on doing things in separate systems. Our whole entire business is streamlined now.”


Setio is committed to authentic and intelligent communities. Our 501 (c) (3) non-profit is called the Present Project and is committed to educational programs in our local communities.