Great article Shane, and great extended metaphor.
I am a medical provider, I own my own clinic (which is a low overhead Ideal Medical Practice). I have thoughts regarding how to actually create a start up a health insurance company that would act as a disruptor to the health insurance industry and lower cost of care.
Have you by chance read “Catastrophic Care” or looked at the Singapore health care model and how they are able to cut costs further and provider better or equal quality care to single payer/government care models?
Thank you for your thoughts and would love to email back and forth if you have time.