Before diving in any type of description of the e-commerce scene, we have to point out that the German economy has seen better days. The national economy avoided ending 2018 in technical recession by a very close margin. More so, as analysts see it, the situation is not going to…

In this day of age, economic growth goes hand in hand with IT developments and IT infrastructure. With this logic in mind, in today`s article we want to zoom in on the best performing economy in the European Union. …

If you are interested in how social listening can help your business but you don’t know where to start, this post is for you. In just 15 minutes, we’ll show you exactly how to find potential customers and give you tips on how to convert them. Step 1: The Listening…

Fast development is often characterized by a high level of entropy. But a little chaos is not bad for business. On the contrary, we would argue. Just have a look at the accelerated evolution of digital marketing in Germany. So many channels, so many tools, so little time! …

Just how important is engagement on Facebook? The answer can be confusing for brands. On one hand the advice is that social media engagements such as likes, shares or comments are the best way to judge the success or failure of a post. …

It is already known that online marketing has stolen traditional media’s thunder. First of all, the online is cheaper and it’s definitely more effective, as you get to reach the exact audience you want. If your wish is to reach people interested in the products your company is producing, guess…

Content marketing is when brands share useful information with their audience rather than pushing messages about their products and services. It shifts the focus of communication away from brands talking about themselves towards talking about things that interest an audience. …

Social Media is undeniably a valuable tool when it comes to building a personal relationship with your audience, as it helps you connect and collect insightful, helpful feedback and what is even more important, it can also be a very helpful factor in increasing revenue, reach, and overall ROI. When…

There are two sides to social media: broadcasting and receiving. This is what makes social media so valuable to businesses. In the past, print, radio and TV media was a one-way street: brands put out information, but they couldn’t get anything back from the general public using these channels. …