Customer reviews are one of the most powerful marketing tools at a business’s disposal. Nearly 95% of shoppers read online reviews before making a purchase, so if you aren’t actively monitoring and responding to online reviews, you are almost certainly losing business to your competitors.
You might think that bad reviews are out of your control and the only way you can stop them is to make better products and services, but this isn’t true. Customers aren’t just looking for five star reviews. They are also interested in how a company responds when things go wrong. Savvy consumers don’t expect…
Before diving in any type of description of the e-commerce scene, we have to point out that the German economy has seen better days. The national economy avoided ending 2018 in technical recession by a very close margin. More so, as analysts see it, the situation is not going to get better anytime soon, especially judging by the growing tensions between major players of the global market, an under-performing automotive industry and some other unpredictable factors. Of course, this situation directly impacts the evolution of online retail stores and their performance.
Fortunately, the e-commerce overall status seems to respect the…
In this day of age, economic growth goes hand in hand with IT developments and IT infrastructure. With this logic in mind, in today`s article we want to zoom in on the best performing economy in the European Union. If the reasoning is correct, following economic growth should lead us straight to one of the most fertile European states in terms of prospective IT innovations.
A Tiger is born
Since the fall of the communist regime in1989, Poland`s economic development was nothing short of spectacular. As most of the eastern-bloc countries, Poland entered the age of free markets in 1991.Not only this was very…
If you are interested in how social listening can help your business but you don’t know where to start, this post is for you. In just 15 minutes, we’ll show you exactly how to find potential customers and give you tips on how to convert them.
Step 1: The Listening Tool
The first step is to set up an account with a listening tool. There are many tools out there, some that charge a fee and others that don’t. A Sether account is free, and it’s super easy to get started. Just hit the sign up button at sether.com, …
Fast development is often characterized by a high level of entropy. But a little chaos is not bad for business. On the contrary, we would argue. Just have a look at the accelerated evolution of digital marketing in Germany. So many channels, so many tools, so little time! Let`s have a quick overview of the digital advertising scene in Germany and see how marketers and developers can best work together to leave their mark in a changing digital landscape.
Digital is rising fast
Following the global trend, the digital ad market in Germany reached in 2018 a total of 32%…
Just how important is engagement on Facebook? The answer can be confusing for brands. On one hand the advice is that social media engagements such as likes, shares or comments are the best way to judge the success or failure of a post. On the other hand, there are experienced social media marketers who say that it’s better not chase these vanity metrics and concentrate on moving the needle on true business objectives like sales and brand awareness instead.
This can seem like conflicting advice, but in reality it isn’t. The most important thing to remember is that getting likes…
It is already known that online marketing has stolen traditional media’s thunder. First of all, the online is cheaper and it’s definitely more effective, as you get to reach the exact audience you want. If your wish is to reach people interested in the products your company is producing, guess what? With the right targeting you get to reach any audience you might want or think of. Reaching your target group has never been easier, not to mention you can also get to a certain niche. And what is even more amazing about online marketing is that is always on…
Content marketing is when brands share useful information with their audience rather than pushing messages about their products and services. It shifts the focus of communication away from brands talking about themselves towards talking about things that interest an audience. While content marketing can take the form of printed magazines, blog posts, downloadable guides or online videos, social media is the perfect platform, and it has fueled the boom in content marketing over the last decade.
Sharing links on social channels is a form of content marketing, but to really succeed, brands need to produce their own content. The idea…
Social Media is undeniably a valuable tool when it comes to building a personal relationship with your audience, as it helps you connect and collect insightful, helpful feedback and what is even more important, it can also be a very helpful factor in increasing revenue, reach, and overall ROI.
When it comes to social media, everybody talks about how important it is for one’s business but having a social media presence without an inch of strategy running in the background can turn out to be even more dangerous for your business than having no social presence at all. …
There are two sides to social media: broadcasting and receiving. This is what makes social media so valuable to businesses. In the past, print, radio and TV media was a one-way street: brands put out information, but they couldn’t get anything back from the general public using these channels. Social platforms allow consumers to speak directly to brands — or indirectly share their opinions with the world.
All businesses understand the broadcasting part of social media as it works in much the same way that people use social media in their everyday lives, but very few companies take full advantage…
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