…o critical to optimize for the speed at which we can answer questions to inform future development. We make sure to track metrics around all of the important user interactions that we use to measure success. We also ensure that it’s easy to add new metrics, to keep the cost of evaluating a test or new feature low.
Just as an organization exists to serve a mission, a service exists to meet a public need. Each of our services has a North Star Metric that tells our teams most clearly the need is being fulfilled. It is the one metric, above all else, that guides us as we do the difficult work of prioritizing all the problems we could be solving. For example, our North Star for GetCalFresh is closing the SNAP participation gap in California.