How One Website Exploited Amazon S3 to Outrank Everyone on Google

Seth Kravitz
8 min readAug 31, 2018

Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3

This is the shortest summary I could think of to help you can understand a little more about this fun discovery.

The world of trying to share coupons with you online is one of the single most competitive areas of SEO (search engine optimization… aka, getting search engines like Google to list your website higher in the search results then than other people’s websites). Other extremely competitive SEO areas are industries like insurance, loans, and real estate.

Thousands of websites try to outrank each other on Google to make sure they are the #1 result when you type in “wallgreens coupon code”.

Since most of the coupons you find on these pages don’t work, you may have wondered why do these coupon sites even exist? Their primary goal has been and will always remain to attach a browser cookie to your web browser (Chrome, Safari, etc…) so they can get a commission on anything you buy from that retailer. This is called affiliate marketing. The cookie contains information that let’s the retailer know that which coupon website sent you and reward them with a commission. These commissions typically range from 1% to 15% of your total shopping cart, but…

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Seth Kravitz

Collector of interesting people. Writer. 4x founder with 2 exits to public cos. CEO at @PHLEARN CoFounder @Technori Former EL at @ChicagoCouncil