Looks like I touched a nerve. I will humbly assent that a lot of modern products have crappy design. But a few have good ones. It’s possible.
Mostly, I was talking about product segmentation — my apologies if my word choice was not optimal. Companies will figure out who will pay for upscale, who needs dog-friendly transport, and whether or not to offer that. And some will experiment to see if the market will reward based on the quality of the UI. Apple and Tesla plan to be play here. There is hope.
FWIW, I think Lyft’s design is pretty decent. I failed to get my first Uber pool ride because I couldn’t find the driver. But Lyft worked for me out of the box. Maybe not perfect, but that’s something.