Seth V O Campbell on Medium curated some lists

Seth V O Campbell

Seth V O Campbell

Research & Design Ops

67 stories

Example of a persona and journey map.

Left-right horizontal arrow with four labels on it denoting four “levels” of harm: mild, serious, lasting, systemic. This diagram is in flux, and I’d love feedback on the wording and labels. (For example, “mild harm” contains harms like annoyance, confusion, being pestered, and frustration. Maybe that’s not “mild.”

Seth V O Campbell

Mentoring

9 stories

A group of people pushing a van stuck in the mud forward, with one person pointing to where they need to go.

A paper notepad with a bunch of handwritten notes on it.

Seth V O Campbell

Service Design

31 stories

A group of people pushing a van stuck in the mud forward, with one person pointing to where they need to go.

Seth V O Campbell

Neurodiversity

3 stories

Seth V O Campbell

Presenting

2 stories

Chuck speaking with a microphone, presenting Design Sprints on a projector to a live audience at WeWork Spinningfields, Manchester. Room is softly lit, and has an industrial style.

Seth V O Campbell

Content design / strategy

7 stories

AI image in the cartoon style of 1960s. Personalization as a prism or as a portrait. UX lessons from Google about AI personalization algorithm and what we should do about them.

The title “Content Strategy: An Uneven History” on an abstract graphic

Two screens that show and old version and a new version of a Skyscanner onboarding email. One is purple with pink text with a lot of words and no images, the second is white and blue with two images of people while travelling and more a inspirational title and button CTA.

Seth V O Campbell

Seth V O Campbell

I help organisations to address systemic problems in order to create and capture more long-term value

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