Coding systems are a core aspect of the success of any online retailer. Amazon FBA barcodes are an essential part of Amazon’s fulfillment service as the data on them helps Amazon keep track of orders and inventory. There are two types of Amazon FBA barcodes: A unique FNSKU (fulfillment network stock keeping unit), assigned to each item, and a GTIN (Global Trade Item Number), which is a combination of a UPC, EAN, or JAN code. To use Amazon FBA barcodes, a seller must register the product using Seller Central. Once the product is registered, a unique FNSKU barcode is generated and sent to the seller. The FNSKU appears below the GTIN, and they must be printed on the packaging of each product. For example, if a seller is listing a book, his or her ISBN (International Standard Book Number) would become the GTIN. The FNSKU is then generated from the seller’s Amazon Seller ID, and is unique to each specific listing. This approach helps Amazon validate the inventory and uniquely track each unit within its network. Since Amazon needs to scan and validate each item, sellers are required to use scannable FBA barcodes that meet certain requirements or Amazon may not accept the items. In addition to the FBA barcode, many sellers also print their company logo and contact information on the product packaging. This can help customers recognize the product’s source and potentially create a brand loyalty. Using Amazon FBA barcodes is an essential part of using Amazon FBA service. By understanding how this works, sellers are better equipped to ensure their products are barcoded properly and have a better chance of a successful Amazon FBA experience.
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