A friend who is trying to get into UX was asking me about some of the beginner mindset to become a UX Designer. …

An Evolution My design process has been constantly evolving ever since I started working on my start-up in 2015. When I first started, my design lexicon was limited to designing website screens on photoshop. In my mind, I was designing for a desktop, but I had no idea if what I was…

User interviews are one of the most common and accessible forms of user research methods. Interviews, when done right, reveal fascinating insights about people’s behavior, their motivations, fears, needs and desires. However, it takes a lot of careful planning and execution to ensure the information we get are consistent and…

I love how Lyft has simplified my daily commute and changed my intra-city travel behavior. Last week while I requested for a ride and waited for the car to show up, my designer instinct kicked in and I started wondering how the app was designed the way it was designed…

As designers we spend an incredible amount of time thinking about how we can create an amazing interaction or the most beautiful interface for our application. At least I did. But my whole understanding of product design changed yesterday when I read something in Alan Cooper’s ‘About Face’. “… the…

I am going to say something very controversial. You’re free to agree or disagree with me. These are my personal thoughts. While I was working on some interesting ideas this evening, I realized something . It’s New year’s eve and I’m sitting in my room, working away and it’s surprisingly…

There is something really interesting going on in the internet these days and the more I think about it, the more it makes me feel like I’m waking up in the middle of a roller coaster ride. It’s a ride for fun, but it’s scary to look down and it’s…

I’ve spoken about the importance of user research in a product development cycle in my previous blog. What comes after a solid user research is the phase of prototyping and testing, and these are just as critical as user research. Research, Prototyping and, Usability Testing form the salt and spices…

I always believe things happen in life for a reason. I’m studying master’s in Human Centered Design and Engineering at the University of Washington. As a graduate looking to get some experience and make some money, I applied for several positions to work as a Research Assistant on campus. I…