A STEP BY STEP GUIDE FOR PUBLISHING YOUR BOOK.

Now that you have written your book it is time to get it published.

The big question asked after writing and editing your book is usually what next — it is time to publish your book.

You should know upfront that publishing a book is more business-like than it is creative you need to think about the option available and what next steps you need to take.

Here are the things you need to consider when publishing your book.

Choosing how you will publish your book

Basically, there are 2 main options for publishing your book

  1. Traditional publishing
  2. Self-publishing

Now they may exist some kind of hybrid between these two types of publishing but it is majorly these options that are available.

Traditional publishing

is a method of publishing where a publishing company uses their resources e.g. editing, copywriting, marketing, design, publicity etc. to get your book published to the world.

They usually determine the price of the book, the design, what is accepted and not accepted. Overall, they determine how your book will be published and seen by your readers, to get your book read by traditional publishers’ you need to hire a literal agent, submit a book proposal, some chapters of your book and a query letter to get them interested, after which you then allow the agent pitch your book to the publishers.

The publisher might pay you upfront, there is also a royalty percentage you get as the author from any sales but it is usually not as high as what the publishing firm would collect, although this might be subject to negotiation.

This option is usually taken by well-known authors and people with a very big market, but even recently books by well-known celebrities are a hybrid of this thereby not giving full control to the publisher’s alone.

Some top traditional publishers are Tyndale, Zondervan and Thomas Nelson — now under Hyper Collins Christian publishing, Baker publishers etc.

Self-publishing

Here the books are published by the author using their own resources. There have been various variation to this so I would like to explain some more popular option I have seen

  1. Imprints — here a publishing firm publishes your book with your resources but take over the marketing and publicity of your book.

Here your book is also subjected to review by the publishing firm, most times these imprints have mother companies that run traditional publishing option so an advantage is that your book can get managed by the traditional company if it does well.

  1. Independent publishing — here you take charge of the whole publishing, marketing and publicity of your book. You leverage your existing network to sell your book.

The advantage is that you are in full control of what, how and where your book goes and this control enables you to price efficiently for the book.

Due to the technology and options available, this has now become a method which most entrepreneurs and new writers use to get their book published to the world

For the rest of this article, I would assume you are taking the self-publishing path — especially the independent publishing path.

Choosing the form of your book.

There are basically two forms your book can take — a Physical copy and a Digital copy

A physical copy these you get in a bookshop or in a library as the name implies it is physical and hard you can touch it, underline and even spoil it

There is also the Digital copy this take on an electronic form and can be read on mobile devices, e-reader and kindles one commonality amongst the various way by which it is consumed is these books are stored electronically

Audible book — this is a form of a digital book that has become quite popular recently — thus is basically listening to the book as an audio. To achieve a premium price for your book, having an audiobook is definitely a plus.

The Pros and Cons

There are definitely advantages and disadvantage to picking any form and I would list out some of the most common ones, you need to keep in mind.

Pros of having a Physical copy
  1. It makes your book more real to the reader and to you
  2. You can get higher sells quickly due to events that can be created around it
  3. It has more preference from traditional readers
Cons of having a physical copy
  1. It is more expensive to produce
  2. Distribution and Logistics challenge
  3. Physical storage can become an issue
  4. Refund and returns issues can become a burden
  5. It can easily get damaged
Pros of having a Digital copy
  1. Can be easily packaged and market
  2. Quick sales
  3. More Convivence for readers to take along
  4. Can be used to build your email list
Cons of having a Digital Copy
  1. It is most times sold for a less premium price
  2. Can be easily pirated
  3. Sales can dwindle after a while

My advice for which form to pick — start with a digital copy to check the demand for your book, only publish a physical book when you get more orders for it to be published in its physical form and even with that do pre-orders so you are sure there is actually a demand for it

Pricing your Book

Determining the price of your book can it in itself be complex but a simple method to do is to get the cost of producing your book, add a profit margin that you feel compensates for the work done and then sell it.

Another method is to see the ranges of price in your category of book and then choose a price based on it.

Another method is to add tiers to your book — adding an audiobook with the physical book will sell at a much premium price than just selling the eBook alone.

Where to place your Digital Book online

The following are the places to put your book online
  1. Amazon — this is the biggest marketplace to sell your books
  2. Okada books — this is Nigerian based
  3. Gumroad
  4. iBook — helps you sell your book on Apple store
  5. Barnes and nobles
  6. Set up a book payment platform
  7. Independent book sites
When picking a place to sell your book some things you need to know
  1. The marketplaces your book will be available to
  2. How easy it is to receive funds
  3. Any setup cost involved
  4. Customer purchase experience
  5. Scalability
  6. Payment system setup and options