5 Facebook Ad Strategies to Reach Your Wildest Goals

Sevaspace
Sevaspace
Jul 10, 2017 · 3 min read

Facebook provides us with plenty opportunities of ad campaigns and what is unique about them is that they are tailored to every customer and effective in trust issues. Thus as a marketer we might find them very useful.

In order to generate high profit, we need an effective advertising. Advertising without a plan is like throwing expensive flyers in the wind and hoping someone will catch them.

These 5 Facebook ad strategies will help us to reach our wildest goals and follow up a careful plan.

1) Create Realistic Buyer Personas

Identify who is your ideal customer. Knowing your target audience equals having insight to their pain points, interests, location, and purchase behaviors.

You need to know how your buyer persona identify themselves, thus knowing person to their bones to match their expectations and use the right language is very essential in order to escape from abstract concept.

2) Use the Mille Feuille Targeting Method

Mille Feuille, is a dessert with a fancy name that means “a thousand layers.” The Mille Feuille method means layering your audience targeting, so that you’ll reach the core audience group most interested in your offer.

Let’s say you want to target your blog readers, but only the ones who’d be interested in your latest article about the best pizza store in New York. You’d also like to exclude the people who read a similar post a couple of weeks ago.

Thus you will need these steps:

· Create a Custom Audience of blog readers

· Exclude the people who read your past article

· Create a Saved Audience that includes the Custom Audience of your blog readers

· Narrow down the Saved Audience by targeting only the people living near Costa Mesa, California

· Add a layer of interests around pizza to be even more specific

3) Create a Custom Audience of blog readers

Facebook multi-product ads allow you to showcase multiple products in a single ad. Multi-Product Ads give customers more options to choose from. And you can showcase multiple products with the cost of promoting a single ad. Moreover, you can use this type of Facebook ads to show multiple benefits of a single product

4) Set Up Dynamic Facebook Ads

Dynamic Ads are effective for attracting hesitant customers by showing them highly tailored ads based on their activity on your site.

You can produce a carousel of different items a person browsed on your website — dynamic product ads. For example, if a person looked at red dresses and accessories on Amazon, they could be retargeted with a dynamic product ad showing the exact products.

5) Conquer the News Feed with Video Ads

There are many reasons to prove that video ads can be effective as well. And you find out that images can’t speak a lot then use videos. Shoppers that watch videos are 1.81 times more likely to purchase than non-video viewers. And for sure videos that you include must be relevant and with the high quality.

These strategies are the best practices provided by Facebook. There is no guarantee that they might be suitable to you, however you may find them informative and influential in order to enhance your future own tactics. Before spending your money on these ad campaigns start with small tactics in order to measure your abilities.

source: https://klientboost.com/ppc/facebook-ad-strategies/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com

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