The Secret Is in the Strategy: 7 Keys to Success

Content strategy is everything in achieving high-performance. The key to success is commitment. It’s a steady, slow, but sure process. It can feel like hard, low-return work in the beginning, but in the long run, content is the best marketing you’ll have ever done.
1. Know your position of authority and differentiation in your field.
Find out your uniqueness, ask yourself, “what would make a customer choose me over my competitor?” Condense your Content Differentiation Factors in one or two key sentences.
Examples:
Uber:” Get there: Your day belongs to you”
Moz: “5 billion searches are performed every day. Be found.”
Zuke’s Dog Blog: “Live life off leash”
Better Bites Bakery: “All joy, no worries”
My agency: “Better content in your marketing.”
2. Know your content goals.
Identify what exactly you want to get from your content and bucket them in three areas.
1.Organic search rankings (you’ll define your terms later in the strategy).
2.Sales and connections.
3.Brand awareness.
3. Know your audience.
Learn about the language of your audience, what kind of the conferences they attend, and what kind of publications they read. You may use paid Google Survey in order to find out persona data of your audience.
4. Build a persona and style guidelines for your brand.
Build a pesona as long as you gathered survey and have profiled your ideal client. Create a style guideline for your brand. Include your audience persona, specify how to use your company brand name, style and tone of voice, linking and content rules. This document is invaluable when you start investing in content creators.
Skype says: “If your mum couldn’t understand what is being written, then it’s not the Skype voice. Humour is an important part of the Skype voice.”
5. Know keywords, content topics, and investments to make.
For your brand content strategy look for relevant, low competition keywords.
Go for long-tail keywords and use tools like KWFinder and SEMrush to find your best keywords according to how well they’re scored
6. Build your editorial calendar.
Make sure to focus on cores like, promoting, publications and researches. Guide your topics by the keywords you find and your brand awareness focused topics. Use Google Sheets or Trello to store your editorial topics in one place, month after month.
7. Promote, maintain, and audit.
As long as you created your content, content maintenance and auditing should be part of your strategy. Do not forget to follow the trends, the content you published years ago might not reflect your skills today, and some may be seasonally outdated.
