Who Should Be in Charge of Producing Content?

Sevaspace
Sevaspace
Jul 20, 2017 · 3 min read

Most companies assign wrong people for the content creation process. Companies may leave this task to small group of people. Eventually they skip the engagement of the whole team in the content creation process and do not get employee satisfaction.

A Win-Win Scenario
When you notice your employees desire in content creation process, do not discourage them. Know that their involvement will benefit employees and the company.

When the whole team is involved in content creation process every employee may unleash untapped potential and find what he is passionate about.
Creating a Plan of Action

To ensure you and your employees are getting the most out of the process, it should be implemented properly, and awards should be attached to it. For starters, compensation and annual reviews should be linked to content quality, but there are other steps to keep in mind before integrating a program like this into your organization.

1. Start on day one.
Introduce the concept of content creation to your employees and make sure they know what is expected from them. Let them experiment with different type of contents like video, blogging or social media and let them decide which one is most attractive.

Importantly, reward effort over quantity. Your minimum requirements will lead to a “content farm”, which is effective in order to suck the passion out of content creation. A mission statement and editorial guidelines will also help ensure integrity and efficiency, as well as give new writers a place to start if they feel stuck.

2. Leverage your calendar.
A steady flow of content across all of the channels involvement of an entire organization requires scheduling.
Thus, establish an editorial calendar. It doesn’t have to just track your scheduled posts; you can use it to brainstorm content ideas, plan themes, and organize content across all of your different platforms, too. When you have everything together in one place, it’s far easier to manage content created by dozens of writers.

3. Build confidence.
Improve employees’ morale and boost their confidence by appreciation and acknowledgements. This kind of tactics helps to build a community out of an organization. Employees feel their contributions really do matter and that they’ll be recognized for their hard work and growth.

The Key to Distribution
By ending up with the content creation you are done only with the half of the battle. Distribution is another sophisticated process that requires effort. It must be thoughtfully implemented and executed, and various platforms are built specifically to help tackle these tasks.

PowerPost might be helpful for you. It allows you to automate content curation, distribution, and analytics with minimal effort. As we know Social Media is mainstream now, thus it is important to reach customers on these social platforms. With the help of automation software, you can plan and schedule posts across each of your channels, so your main focus remains creating quality content and becoming a power publisher.

Some companies prefer to leave a content creation to experts, cause it not an easy process. But when you make your entire team to be involved in it, you position your brand as a leader in your industry and help employees to learn, grow, and feel like valuable members of the team.

Source: http://www.convinceandconvert.com/content-marketing/in-charge-of-producing-content/

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Sevaspace

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