Are Your Marketing Emails Really Mobile-Friendly? Here’s How to Tell

Alongside the rise of smartphone usage has come the inevitable rise of email checking from mobile devices, with HubSpot reporting that a whopping 48% of emails are being read from phone screens.

This increase in email usage via smartphones has made it more crucial than ever that businesses create positive experiences for their mobile readers through their marketing emails. But almost half are failing to do so, with only 56% of B2B brands incorporating mobile-friendly design techniques.

Marketers understand that they need to be formatting their marketing emails for mobile users and testing for optimization, but may not know whether they’ve checked all of the necessary boxes. We show you five ways to identify whether the emails you’re sending are really mobile-friendly.

Is your email text readable via smartphone?

Your font and text size should allow mobile users to read the content of your emails from their phones without them having to zoom in. Using a larger text size will help both desktop and mobile users read and engage with your emails more easily.

Are you using a succinct subject line in your emails?

Mobile devices don’t provide much space for elaborate subject lines, and many will cut yours off after about 40 characters. You don’t want to miss an opportunity to grab your audience’s attention, so make sure your subject line highlights what’s inside your email in a “short and sweet” way.

Are you using a mobile-friendly layout for your emails?

The layout of your emails needs to adjust neatly to a small phone screen. Using a multi-column layout will force your readers to zoom or scroll to see your content, but a more simple single-column design will allow your email content to better adapt to screens of all size.

Is the call-to-action (CTA) in your emails optimized for mobile users?

The purpose of your marketing emails is to drive action from recipients, so make you’re using a single CTA that visually stands out to a mobile user. Using a contrasting color and a big button size that is designed to look clickable will entice engagement from readers.

Do your emails accommodate the touch of a finger?

Mobile users are using their fingers to navigate the content of your email, and you should keep this at the top of your mind while structuring your marketing emails. Minimize or eliminate menu and navigation bars and keep your links well spaced so they can be easily clicked by a finger.


Originally published at www.sevenatoms.com on October 21, 2015.

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