6 Powerful Marketing Strategies to Grow Small Business in 2024
A Beginner’s Guide to Marketing for Small Businesses Success
In this era of low attention spans, creating a marketing campaign that grabs and holds the attention of your target customer is becoming extremely challenging.
However, if you’re reading this, you don’t have to worry because I’ve broken down six marketing strategies that are bound to work in 2024.
Education Marketing for Credibility Building
When you provide knowledge and solutions, you give people an insight into your expertise, depth, content, and capability. This automatically establishes credibility in the mind of your target customer about you.
Creating educational and informational content that addresses your customers’ needs, desires, problems, pain points, fears, and fantasies is a great way to build credibility and create curiosity about your product or service.
Community Marketing for Building Relationships
Once you start educating consistently, the natural next step is to turn the people who resonate with your content into your community. Bring those who engage with you into a closed group, such as a Facebook group, WhatsApp group, or your own bespoke app.
Engage with them through events, podcasts, talk shows, group discussions, or meetups, where you can build meaningful relationships with them, your business, products, services, and brand.
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Contests for Engagement
To create high engagement and high energy within your communities, run contests. Contests are a great way to increase audience participation with your product or brand while adding fun and spice to the relationship.
You could run quizzes, trivia, or even talent-driven contests where your target customers participate to win your products, services, or memberships.
Entertainment for Grabbing Attention
People love to be entertained, and entertainment helps grab attention. However, if you choose entertainment as a strategy, ensure it aligns with the tone of your brand.
For instance, if you’re a serious B2B business, dancing on a reel may not resonate well with your target audience. On the other hand, if you’re a fashion, accessory, or kids’ brand, entertainment is a must-do strategy.
Tapping into Customer References
If you have existing happy customers, ask them for referrals. Reach out to them and request them to open up their networks for you.
The chances of closing a referral generated from your existing happy customer are 66% higher than any other marketing strategy.
Business Referral Networking Organizations
Especially if you’re a small or medium business owner, join at least two business networking organizations to leverage their networks for marketing and lead generation.
However, ensure you join with a clear focus on marketing and generating leads for your business, not just growing the organization.
While implementing these marketing strategies, remember that if your business model has gaps, such as low margins, slow payments, or inconsistent sales cycles, it may be challenging to sustain marketing efforts and generate the desired returns.
In such cases, consider attending my two and a half hour Business Success Workshop, where I’ll help you identify and fix the leakages in your business before focusing on growth through marketing.
These six strategies are evergreen and bound to work for any micro, small, or medium enterprise business owner in 2024. Implement them and enjoy a pipeline of leads and inquiries for your products and services.
Disclaimer: this blog post contain affiliate links.
