Top 10 Styles to Create Professional Logo Design

Mastering the Art of Logo Design: Crafting 10 Professional Styles for Success

Seven Sky Writes
3 min readDec 30, 2023

Logo Lovers, today we’re exploring some truly unique and eye-catching professional logo design styles that are sure to get your creative juices flowing. From Pop Art influences to psychedelic flair, these approaches will help you develop a logo with maximum visual impact.

If you’re looking to create your own stunning logos, you might find inspiration in these styles for your design endeavours. Explore our collection of 300 unique logo designs midjoureny prompts to kickstart your creative journey.

Let’s jump right into the top ten styles:

Coming in at number one is the Paul Rand inspired logo. Legendary graphic designer Paul Rand was known for his bold yet refined modernist style utilizing precise geometric forms, asymmetric layouts and luminescent colors.

Logos like the IBM badge and Next laptop logo epitomised Rand’s conceptual simplicity. Incorporating his penchant for strong shapes, generous negative space and symbolic representations can yield a timelessly sophisticated logo.

At number two we have gradient logos. Creating dimension and gradual fades between hues lends these logos a three-dimensional, almost wet-on-wet painted texture. When done artfully, gradient fills allow shapes to morph seamlessly from one color to the next for an organic hand-crafted look. They work especially well on circular or triangular element-based logos.

Third, we have the screen print logo style. Inspired by the coarse halftone dots and bold color blocking of screen printed gig posters and band merch, this style has an edgy DIY punk rock vibe. Thick overlapping shapes and typography with a hand-printed aesthetic feel at once urban yet grassroots. It captures freedom of self-expression through an underground creative medium.

Fourth, outline logos strip designs down to their minimal wire frame essence. Only the crisp contours of shapes and letters remain visible against a blank void, letting negative space do just as much visual heavy lifting. Outline logos convey creativity, versatility and imagination through their suggestive simplicity.

Fifth, take a page from Andy Warhol and design yourself a Pop Art logo. Bold graphic portraits, comic imagery and celebrity clips juxtaposed with vibrant flat colors screams 1960s counterculture. A Pop Art logo commands attention through its exploration of commercial imagery in a new fine art context.

Next at number six, De Stijl logos draw influence from Dutch painter Piet Mondrian and the early 20th century Dutch artistic movement of the same name. Strict vertical and horizontal bars with limited primary hues exude geometric modernism. De Stijl logos project balance, order and an avant-garde conceptual flair.

At seven, we have the psychedelic art logo style. Surrealistic blobs, swirling paisley patterns and DayGlo hues fused with Eastern mysticism symbolism transports the viewer to a technicolor dreamscape. A psychedelic logo channels creative expression through a hallucinatory lens, perfect for healing arts or consciousness-expanding brands.

Eighth, a classic and forever relevant choice — the lettermark logo. Using only the negative space within and between stylized initials or word letters creates a sophisticated yet playful graphic identity. Whether in monochrome or full color, lettermark logos convey versatility through sheer typographic simplicity.

Ninth, we have emblem logos. Amalgamating pictorial icons, symbolic objects and text into a cohesive singular form, crests inject brand values and history into a tidy encapsulation. When blended artistically, an emblem logo acts as a unifying representation of heritage, products and purpose.

And finally, rounding things out at number ten, the mascot logo. Fun and approachable, a character, human or animal, brings your logo personality. Mascots let you attach an emotional quality like fun, friendly or bold to your brand through anthropomorphic representation. Retro duck or bunny logos never go out of style!

I hope exploring some of these fresh logo styles piques your creative curiosity. Combining influences like Pop Art colorblocking within an outline lettermark or psychedelic textures inside a Paul Rand circle could yield truly stand-out designs.

Disclosure: This content may contain some affiliate links.

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