Seye BandeleThe 5 Critical Factors for Creating ImpactIn my experience as a Nigerian entrepreneur, I have mulled over tons of factors and variables that have had some effect or the other on my…Jun 3, 2020Jun 3, 2020
Seye BandeleWhat do you mean I should ramp up marketing during the lockdown?When the lockdown was announced 4 weeks ago in Lagos, we weren’t surprised. As a matter of fact, we were already on our second week of full…Apr 28, 2020Apr 28, 2020
Seye Bandele2019… What A Year!I started 2019 with very high spirits. I had just joined this energetic startup and was in a team that was making some real impact in the…Jan 1, 2020Jan 1, 2020
Seye BandeleLagos is No Man’s Land? Think Again.Always funny when people say Lagos is no man’s land — I’ll tell you a little story.Aug 20, 2019Aug 20, 2019
Seye BandeleStartups and Workspaces. A fiendish mashupStartup this, startup that. Disruption this, disruption that. Your favourite startup just got a cool new Lagos office. It’s 2019 and the…Aug 20, 2019Aug 20, 2019
Seye BandeleStartups and Nigeria’s 70 million PopulationAh Nigeria! A land of opportunity and the most populous black nation on earth. A good place to put my startup to test, because with its…Jun 14, 2019Jun 14, 2019
Seye BandeleA Simple Lesson in Brand RecallI initially struggled to understand the narrative behind the Uncle Thomas campaign idea by Union Bank mainly because the advert narrative…Oct 26, 20181Oct 26, 20181
Seye BandeleDelivering Value Beyond Clicks, Likes and Shares…Digital marketing has matured over the years. Globally, every turn of the wheel has been fully maximised to provide value for advertisers…Oct 18, 2018Oct 18, 2018
Seye BandeleDecember ShenanigansBefore I say anything, it was all Tayo’s fault. He had reiterated over and over throughout the entire 2015 how lit the first edition of…Dec 7, 2016Dec 7, 2016
Seye BandeleAirport Security and Beggy Beggy.I’ve recently undertaken an obscene amount of local travel. Every week I’m on a local flight to Owerri, Asaba or Abuja. Working on…Nov 23, 20161Nov 23, 20161