Formula One is the highest class of single-seater auto racing and has a set of rules to which all participants’ cars must conform. Just as in racing there are rules or elements for creating a successful book. And, make no mistake, writing and publishing a book today is a race…

Having read a few thousand book reviews and written a few dozen, I have a pretty good idea about how to write a book review that is helpful to potential readers and buyers of a book. Authors have a difficult time getting people to write a review because their fan…

You may have noticed that your posts on Facebook aren’t getting as much traction as they used to — epecially the important posts promoting your book. Yikes. It’s what marketing pros are calling “Facebook apocalypse.” (Sound dramatic? Welcome to marketing!) …

By Jason Lefebvre My first attempt at writing a picture book came in 1998. I thought the story was amazing. It wasn’t. Fortunately, I was twenty-two years old, I had just completed my Bachelor’s degree in English, and I knew everything. I spent the next year of my life making…

You’ve heard the old saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same goes for books. There are more than 300,000 (new titles and editions) books published each year. …

By MaryGlenn McCombs PR — what it is (and what it isn’t)? What publicists do has mystified many an author and publisher. That’s entirely understandable. In hopes of shedding some light on the topic of book PR, I’ve decided to focus this article on (1) the one thing I wish…

Amazon is back in the news again for pulling reviews. If you’ve noticed this yourself, then you’re not alone. Not by a long shot. And because so many of us rely on Amazon reviews to sell books, it’s hitting authors right where it counts. And it’s hitting hard. There’s no…

By Caroline O’Connell & Joe Wehinger Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and sales. Thank goodness. It is now incumbent on authors to…

By Karma Bennett Most people who use Facebook use the News Feed to explore the site. But, by default, those posts are not chronological; the algorithm decides what users should see. That’s why your Facebook News Feed nowadays says “Most Popular,” rather than “Recent Posts.” …