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Digital artwork by Bernardo Capinha and Rita Matos

Being a user interface (UI) designer is a cool job. I really like it. It feels good to spend my days designing UIs that capture the attention of the users. But I still get, from time to time, the “now you just have to make it pretty” type of attitude from the “instant gratification” crowd who want everything now.

The thing is, UI design or Hi-Fi, is a crucial factor in every prototyping process. You can have the best research with all the use cases well defined, all the user flows, and the low-fidelity mockups for every scenario that you…

Sérgio Miguel

A UX/UI designer focused on creating unique user experiences that are both useful and easy to use as much as they are beautiful and clean.

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