What it Takes to Create One Week’s Worth of (Good) Social Media Content for a Business
As a Social Media Manager, you have to wear a bunch of different hats. It’s not all GIFs and hashtags; there are analytics and strategies that weigh in on your strategies too.
Here are the six different steps that as a Social Media Manager you take when creating just one week’s worth of content:
In the world of social media, content is king. I spend the majority of my day researching articles, blog posts, webinars, etc. to promote on our social media pages. It’s the Social Media Manager’s job to find relevant content for customers, where you are going to share it, and how you are going to present it to your followers.
Social media never sleeps (even though I love to). That’s why scheduling is an important part of my routine. It’s important you find the tool that works for you and the social channels on which your business is active. My company uses Sprinklr, and it’s my BFF at the office because it makes my job that much easier.
We’ve come to a place where social media is far from a “set it and forget” outlet. Our followers are regularly sending customer service issues that they want our team to help with, commenting on our most recent blog post, and sharing how our products have assisted in making their lives easier. If we didn’t respond to our followers, we could lose them as customers. 71% of consumers who had a good social media experience with a brand are likely to recommend their products or services to others. That’s a lot of free promotion for your company.
One of the most important things you can do on social media is to understand what people are saying about your business and industry. These insights can help formulate what type of content your company posts. So many opportunities are missed because the proper listening tools are not being utilized.
When it comes to executives, the first thing they ask for is analytics. How many clicks? Engagements? Views? It’s important to understand which stats matter and how they are helping achieve your company’s goals.
Based on the data you find in the reporting stage, it’s time to analyze and make an optimized strategy. Constant reporting and analysis of this data can provide opportunities to optimize and improve your social media content.
Once your strategizing is complete, it’s time to start the process over. But, when it comes to being a Social Media Manager, no two days are the same, and things can change in an instant.
A hashtag starts trending that pertains to your business? Time to write up some timely content.
A rush of comments on your most recent LinkedIn post? Time to engage and respond.
Customer service questions coming through on Facebook Messenger? It’s time to figure out the solution and answer back.
But, that’s what makes it so exciting.