PinnedSoumya GuptainMarketing in the Age of DigitalAI in Marketing– the new global gimmickExploring Valentine’s Day in the year of AIFeb 20, 2023Feb 20, 2023
Soumya GuptainMarketing in the Age of DigitalGold-dipped, limited edition, cosmetics, crypto: everything we love.How e.l.f Cosmetics transformed beauty marketing with Crypto CosmeticsApr 28, 2023Apr 28, 2023
Soumya GuptainMarketing in the Age of DigitalAre you making these Five Marketing Mistakes? Here’s what your Marketer wishes you knewNo, it can’t be good, fast, AND cheap — You’ll have to pick two.Apr 22, 2023Apr 22, 2023
Soumya GuptainMarketing in the Age of DigitalMetaverse Marketing: Building Brands in Virtual RealityUnlocking the Potential of Virtual Reality: A Marketer’s Guide to Leveraging VR for Brand Building in the Future.Apr 16, 20231Apr 16, 20231
Soumya GuptainMarketing in the Age of Digital‘Explain Like I’m Five’: Cookieless Advertising“Google bans cookies” — do you accept or reject?Apr 9, 2023Apr 9, 2023
Soumya GuptainMarketing in the Age of DigitalYou’ve Got Mail: A Digital ProductionEmail Marketing today: obsolete or an absolute?Apr 3, 2023Apr 3, 2023
Soumya GuptainMarketing in the Age of DigitalWhat NOT to do if you get boycotted on social media: A step-by-step guide.How do you damage-control a social media campaign gone awry? Let’s not learn from Ulta.Apr 3, 2023Apr 3, 2023
Soumya GuptainMarketing in the Age of DigitalHow ‘Rare Beauty’ Selena wins the internet everydaySelena Gomez’s beauty brand has grown beyond her own social reach.Mar 13, 2023Mar 13, 2023
Soumya GuptainMarketing in the Age of DigitalThe Fascinate Test: honest reviewA test which tells you how the world sees you. Yay or nay?Mar 8, 20231Mar 8, 20231
Soumya GuptainMarketing in the Age of DigitalEnchantéNot Emily in Paris, but just another marketing and macaron-loving Emily in New York City dropping in to say hi!Feb 11, 2023Feb 11, 2023
