Siyi GuoMastering the Digital Landscape: The Five Pillars in Effective Digital MarketingFrom snowy New York to blossoming New York, time flies, this semester is coming to an end in a twinkling. In this semester’s study, I…Apr 14Apr 14
Siyi Guo5 Killer Tips for Social Media, marketers should know！Social media is a vital component of digital marketing for businesses across industries. In today’s interconnected world, social media…Apr 6Apr 6
Siyi GuoKobayashi Pharmaceutical Co. faces a major crisisAs I was browsing videos on YouTube today, and one piece of news caught my eye: Five people are reported to have died and over 100 have…Mar 31Mar 31
Siyi GuoLancôme does a good job of email marketing.In this week’s class, we talked about ‘Email Marketing’, from many blogs and statistics, showing that email marketing is not dead and is…Mar 18Mar 18
Siyi GuoThe London Underground also need Maybelline mascara!Have you seen this video of a train in London “wearing” fake eyelashes? A giant mascara brush extending out from a billboard coats the…Mar 10Mar 10
Siyi GuoinMarketing in the Age of DigitalLinkedIn Launched First-Ever Brand CampaignI’m sure no one is new or doesn’t know LinkedIn, right? In today’s digital age, networking has evolved beyond traditional face-to-face…Mar 3Mar 3
Siyi GuoinMarketing in the Age of DigitalGen Z’s Favorite Search Tool — TikTokAt the beginning of this week’s blog, I must talk about “Google”. In the early years of the 20th century, Google search was so ubiquitous…Feb 24Feb 24
Siyi GuoinMarketing in the Age of Digital“The Ordinary” with extraordinary user experience.At the beginning of this week’s blog, I want to share with you guys my favorite quote from Maya Angelou “People don’t always remember what…Feb 8Feb 8
Siyi GuoinMarketing in the Age of DigitalKit Kat: Don’t forget to ask AI to ‘Have A Break’With the rapid advancement of technology, AI is becoming more prevalent in our lives, and according to the Harvard Business Review, AI can…Feb 3Feb 3
Siyi GuoinMarketing in the Age of DigitalA variety show worker dive into Marketing…Do you like watching variety shows? Which platform/website do you often watch variety shows on? What kind of variety show do you like…Jan 28Jan 28
