Effective SEO Tools
EFFECTIVE SEO TOOLS
Why use an SEO tool in the first place. These are the most common activities that a strong SEO tool can add value to, especially for large sites with enormous data sets. SEO tools help to gain our reporting in terms of performance level with search rankings, traffic conversion performance, keywords, quality assurance. Don’t just judge your performance but also identify your opportunities for your keyword discovery, optimized pages, duplicate contents, internal and external link . Now let us take a look in some of the effective SEO tools.
The 6 most essential types of tools for managing SEO are,
Keyword Analysis Tools
Rankings
Content Ideas
Link Building
Link Removal
Technical SEO
1. Keyword Analysis Tools
“Without Keywords, there is no such thing as SEO”
Keyword research is one of the most important, valuable, and high return activities in the search field. It’s a pivotal method of finding hidden opportunities, increase the traffic flowing to your site. Best keyword analysis tools
Free- Ubersuggest
A free keyword suggestion tool that uses a variety of different suggest services to create a detailed list of keywords for you.
Freemium- Team Explorer
Claiming to have the biggest data set of any Keyword Research tool, it allows you to expand keyword lists, collate search volumes, and understand your competitiveness data.
Paid- SEMrush
SEMrush, although technically a Freemium tool, offers far more insights and data using the paid version of the software. It allowing you to see the keywords your competitors are ranking for, the landing page for each keyword also the value of the keyword (should you be interested in PPC).
2. Rankings
The ranking is essential needed to track your online presence, maximizing ROI, seeing your traffic through the roof. These tools enable you to do so without hours and hours of monotonous wading through page after page of search results.
Free tool — Google Search Console
Google’s very own suite of helpful tools to help users monitor the performance of their website. By using the “Search Traffic” tab then the “Search Analytics” tab, it will bring you up a list of keywords you’re currently ranking for.
Freemium — SEMrush
As a freemium model SEMrush allows you limited access to the data, however fiddling with the filters will allow you to uncover a little more data.
Paid — Authority Labs
Authority Labs is a rather handy tool, thanks to its ability to track and graph the keywords for your site. Performing daily check of the keywords you’ve highlighted, then turning the findings into a weekly report.
3. Content Effectiveness Tools
Getting new and innovative ideas in day by day is incredibly hard, but constantly paving ways to a new idea and engaging your audience is essential needed.
Free — Outdated Content Finder
It was created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters and have a read of some old content.
Freemium — Yoast WordPress Plugin
This is an awesome WordPress plugin to ensure the content going on your site is “SEO Friendly”. It works on a bit of a traffic light signal basis and basically keeps your content in check.
Paid — Buzzsumo
Buzzsumo is quite simply a very good tool. It has an incredibly easy to use interface and allows you to quickly identify what content is working well around a particular topic as well as highlighting the major influencers.
4. Link Building Tools
There are two fundamental ways that the search engines use links to discover new web page, to help determine how well a page should rank in their results.
Free — LinkMiner Plugin.
It’s fast and very easy to use and understand. If you want to find a little more about broken link building check out the Broken Link Building Bible.
Freemium — Moz SEO Toolbar & Majestic Backlink Analyzer Extensions
An absolutely essential tool for checking whether a site is up to scratch. Both do a very similar job, showing instant vital SEO information about the site you’re currently on.
Paid — Buzzstream
Buzzstream is a tool which has many feathers in its cap. It’s superb for outreach management, generating/scraping prospects and finding hidden details, such as contact details.
5. Link Removal
It can be incredibly time-consuming, but ultimately can examine your site and give it a new lease of life.
Free — Disavow Tool
basically highlights the sites to Google that you don’t want Linking to your site.
Paid — CognitiveSEO
Cognitive is a monster of a tool, it helps with rankings, competitor research, backlink analysis, content auditing and most predominantly Unnatural Link Detection and Link Removal.
6. Technical SEO tools
The tools below should help you in your quest to reach a mythical place.
Free — WooRank Plugin
It scrapes your site and tell you of any inefficiencies, even offering checklists to complete. A great tool to get an overview of your site and competitors.
Freemium — Screaming Frog
Screaming Frog is superb at scraping a site, much like a search engine would. It runs its rule over all links and pages of the website offering data on Status Codes, Page Titles, Meta Descriptions,
Paid — DeepCrawl
Deepcrawl offers a similar service to Screamingfrog, however, is a lot easier to use if you’re new to Technical SEO.