SgraikoThree reasons qualitative research should be part of your toolkitSurveys and big data are great. And if you have really smart survey designers creating questions, and excellent analysts interpreting the…Oct 24, 2022Oct 24, 2022
SgraikoThe importance of psychological safety in qualBefore last weekend it’d been 10+ years since I’d gone back to a high school reunion and at least 5 years since I’d been back “home” at…Sep 20, 2022Sep 20, 2022
SgraikoWhy I’m not going back to in-person researchIt’s not a compromise forced by the pandemic. It’s the right way to connect with people in a connected world.Aug 10, 2022Aug 10, 2022
SgraikoThe “Other People Matter” mindset in MarketingDr. Chris Peterson, regarded as one of the founders of the positive psychology movement, is known for coining the phrase “Other People…Aug 3, 2022Aug 3, 2022
Sgraiko“Human Insight” vs. insight into humansThere is a difference…and it’s a big oneJul 22, 20221Jul 22, 20221
SgraikoWhy I write, then ignore, interview guidesStructure is important, but the magic of human connection happens in the space between planned topics, when people can be their most…Jul 11, 2022Jul 11, 2022
SgraikoCreating High Quality ConnectionsWhen I was at Penn studying positive psychology in Martin Seligman’s seminal program, we had a steady stream of lecturers on topics like…Jul 8, 2022Jul 8, 2022