Sgraiko – Medium

Sgraiko

Sgraiko

Three reasons qualitative research should be part of your toolkit

Surveys and big data are great. And if you have really smart survey designers creating questions, and excellent analysts interpreting the…

Oct 24, 2022

Three reasons qualitative research should be part of your toolkit

Oct 24, 2022

Sgraiko

The importance of psychological safety in qual

Before last weekend it’d been 10+ years since I’d gone back to a high school reunion and at least 5 years since I’d been back “home” at…

Sep 20, 2022

The importance of psychological safety in qual

Sep 20, 2022

Sgraiko

Why I’m not going back to in-person research

It’s not a compromise forced by the pandemic. It’s the right way to connect with people in a connected world.

Aug 10, 2022

Why I’m not going back to in-person research

Aug 10, 2022

Sgraiko

The “Other People Matter” mindset in Marketing

Dr. Chris Peterson, regarded as one of the founders of the positive psychology movement, is known for coining the phrase “Other People…

Aug 3, 2022

The “Other People Matter” mindset in Marketing

Aug 3, 2022

Sgraiko

“Human Insight” vs. insight into humans

There is a difference…and it’s a big one

Jul 22, 2022

“Human Insight” vs. insight into humans

Jul 22, 2022

Sgraiko

Why I write, then ignore, interview guides

Structure is important, but the magic of human connection happens in the space between planned topics, when people can be their most…

Jul 11, 2022

Why I write, then ignore, interview guides

Jul 11, 2022

Sgraiko

Creating High Quality Connections

When I was at Penn studying positive psychology in Martin Seligman’s seminal program, we had a steady stream of lecturers on topics like…

Jul 8, 2022

Creating High Quality Connections

Jul 8, 2022

Sgraiko

Sgraiko

Qualitative researcher, customer closeness/empathy, positive psych; AVP Qual & Culture, writes about the art + science of human connection.

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