The day began with a little funny icebreaker, asking us to draw our spirit animal.
I suppose the reason why I drew a panther was because I am quite a solitude person that is always driven by an objective (instead of it’s prey) and I won’t give up until I am satisfied with the result.
I am also protective of what I have but I didn’t intentionally draw my panther to be obese!
That would obviously be a bonus if I hunted so much prey!
This was a very interesting day because I haven’t approached the general public to conduct interviews in a long time but we began the task with a lean UX canvas that which dissects business problems and allows us to test the riskiest of hypotheses.
We composed a online survey to acquire quantitative feedback to research the statistics around online grocery use. The questions did not only revolve around use but also to ask about why people didn’t use these sorts of services and what are the factors they deemed as a reason for why they didn’t shop.
For qualitative data, we conducted interviews in our building asking open-ended questions to gain a clear understanding to what shoppers usually looked for in these services.
It has been a very long time since I have done any kind of interviewing since university, but I feel the questions that we asked did generate some interesting responses.
I feel that these two methods generated some surprising responses because I already had some pre-assumptions to why people wouldn’t have shopped for their groceries online. Though I need to remember that I’m not designing for myself, I am looking for trends to design for :).