How We Organize Ourselves
Advertisements reflecting different tactics:
- Color Psychology
Creative advertising relies on interesting color schemes to transmit a message without words. Simple choices like using a bold color for a call-to-action button can greatly increase the click-through rate.
Sometimes one color in a brand is so important that it becomes its own entity, like Coca-Cola Red or Tiffany Blue.
2. Symbolism
Visual marketing techniques that use symbolism in their message call on the use of metaphors and similes. These are literary tools used to make comparisons and allusions.
McDonald’s using their french fries to advertise free WiFi is another great example of symbolism. Everyone knows what the WiFi symbol looks like, and this ad capitalizes on that.
3. Celebrity Appeal
Marketers use celebrity endorsers in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities.
4. Fear Appeal
Using strong visuals, ads can draw on hidden fears. Some ads draw on personal fears, while others draw on a sense of loss. In this graphic ad, fear of losing something awesome may motivate people to take action and help save the forests.
5. Expert Endorsement
With expert endorsement companies use the expertise of an individual to endorse a brand or a product. This type of endorsement is used on a multi hued of product from medicinal to sportswear and can be found on all channels.
Written Article: What is the impact of advertising on kids?
Advertisers know that the earlier kids learns about a brand, the more likely they’ll be to buy the product later (or beg their parents to buy it). Marketing to preschoolers mostly entails commercials on television (or streaming services), since television is still the dominant medium for young children.
As for preteens, advertisers spend many billions of dollars per year making sure their products get in front of their eyes, and they have more places to capture their attention: television, the Internet, games, movies, apps — you name it. Advertisers also know that kids greatly influence their parents’ buying decisions, to the tune of $500 billion per year. The most significant aspect of marketing to preteens, though, is that now they can talk back. Although companies are limited in the data they can collect from kids under 13, they can still gain insights into their behavior and preferences.
Finally, teens are one of the most important demographics for marketers. Their brand preferences are still gelling, they have money to spend, and they exert a strong influence on their parents’ spending (even on big-ticket items such as cars). Because 25 percent of teens access the Internet through mobile devices, companies are targeting them where they hang out: in apps, in games, and on websites that stream music and video and offer other downloadable content. Teen-focused brands use a combination of traditional marketing techniques and new communication methods to influence product preferences.
Written Article: How advertising affects behavior
Most consumers don’t go out of their way to find ads (unless they’re remarkably memorable and worth sharing). The marketing and creative department work together to formulate ads that appeal to an audience’s curiosity. A good ad will increase sales and brand awareness. For consumers, advertisements are not what consumers need; however, an ad is a great way for consumers to find out about the products or services they do need. Understanding the ways in which advertising affects consumer behavior will allow you to create stronger, more memorable ads.
Brand Awareness
An advertisement lets a consumer know that you exist, and brings your brand to a wider audience. Without any advertising–print, television, online, etc.–you would have only word-of-mouth to keep you afloat.
Consumers Get the Information They Need
Most advertisements will provide consumers with a general idea of a product’s features. In order for an advertisement to be effective, it must show enough to raise curiosity. A simple phone number will give them a means of contact in case they have further questions or want more detailed product information, but an advertisement should at least give consumers a pretty good idea of what your product, service, or company is all about.
Weighing the Benefits
Most industries are rife with competition. What sets you apart from your competitor is how you do the same thing differently, and how you advertise that difference. Benefit evaluation is an emotional response. Consumers will watch your ad and identify how your product can make them happier or improve their life. This is an irrational consumer response and is the part of an advertisement that can lead consumers to make impulse buys. Again, if you’re advertising a vacuum, but this time your vacuum not only does what all vacuums do but also has the added benefit of steam-cleaning, a consumer with a stained carpet will weigh that benefit when comparing it to a regular vacuum.
Reminders and Ad Repetition
Memory is not perfect. If you make an advertisement and only show it once to an audience, the impulse buyers might make a hasty decision, but most will not. In most cases, it takes a few times before an ad really sinks in. Thanks to technological innovation, tracking allows online advertisers to reach the right audience. If you announce on social media that you’re engaged and change your status on Facebook, you’ll start to see advertisements for wedding photographers, planners, and all sorts of other wedding-related ads. Eventually, when the time comes, an ad that has been repeated enough will pop in your head when you need something the ad offers.
Advertisement is a necessity in this competition-driven market. Understanding how advertisements affect consumer behavior will help you to build a better ad that addresses each factor. Whether you’re looking to create television ads, radio ads, digital ads and more.
Persuasive piece: Celebrities should do responsible endorsements
We see celebrities do many ads on television, websites, magazines and newspapers. They can be seen endorsing a variety of products like shoes, sportswear, beverages, apps, watches, jewelry, clothes,eatables etc. I am sure that you must have viewed these ads.
I believe that celebrities should endorse sensible products. It is quite obvious that celebrities have a mass appeal and they might influence larger audience to get attracted to the products they endorse. For example, they should not recommend products like cigarettes, alcoholic drinks, fairness products, unhealthy foods. It is imperative that they should associate themselves with products that do not cause any harm to the people. Clearly, they should avoid endorsing inappropriate products. In my opinion, celebrities should exercise responsible choices.
To conclude, celebrities should showcase social responsibility and not endorse harmful products and I urge people to make informed choices by not getting carried away by celebrities.
